June 19, 2008

PHILADELPHIA AND CHICAGO - Comcast Corporation and the Big Ten Network announced today that they have reached a long-term multimedia agreement for Comcast to carry Big Ten Network programming across television, broadband and video-on-demand in time for the 2008 college football season.

Under the terms of the agreement, Comcast will initially launch the network as part of its expanded basic level of service to promote it to the majority of its customers residing in states with Big Ten universities (Illinois, Indiana, Michigan, Minnesota, Ohio, Pennsylvania, and Wisconsin) starting August 15th. (Comcast does not have systems in Iowa, the eighth Big Ten state.) In Spring 2009, Comcast may elect to move the network to a broadly distributed digital level of service in most of its systems in these states. Comcast's digital customers in the Big Ten states will also have immediate access to live Big Ten games and events in high definition, Big Ten programming via Comcast's video-on-demand platform, and a wide array of conference-related content through Comcast.net.

Outside of the Big Ten states that Comcast serves, Comcast has the option to provide Big Ten Network programming on any level of service, including its Sports Entertainment Package.

"This is a dramatic step toward our goal of achieving broad access to Big Ten athletics and to the world-class Big Ten `brand' that extends beyond fields and courts, into classrooms and labs, into the lives and minds of our students, faculty, and alumni," MSU President Lou Anna K. Simon said. "We are optimistic this agreement with Comcast will accelerate agreements with other cable carriers; we realize that there are Spartan fans and supporters for whom the Big Ten Network remains inaccessible. The reach and programming of the Big Ten Network has been impressive for a first-year network. The Comcast agreement provides even more momentum for a promising, indeed historic, future."

"This is an exciting day for Big Ten fans and in particular the Spartan Nation," MSU Athletics Director Mark Hollis said. "With the Comcast agreement, a significant number of cable subscribers will now have access to the high-quality, in-depth programming produced by the Big Ten Network. Achieving broad distribution has been a top priority since the network launched last fall, and although some work still remains to be done with other cable carriers not only within this state but throughout the Big Ten footprint, this agreement marks a significant milestone in terms of reaching that goal."

Officials from Comcast and Big Ten Network said they look forward to utilizing both traditional and emerging media to bring more Big Ten programming to fans than was ever available to them before.

"We are very pleased with the agreement we have reached with the Big Ten Network to carry hundreds of live Big Ten events," said Madison Bond, Executive Vice President, Content Acquisition, Comcast Cable. "We will be providing our customers with Big Ten programming through our signature video-on-demand service, and will have lots of highlights, replays, scores and more through Comcast.net so fans can keep pace with Big Ten action whenever they want to."

Big Ten Network President Mark Silverman said the network is thrilled to have Comcast as a distribution partner. "This agreement allows us to reach many more Big Ten fans with our programming because of the high concentration of Comcast subscribers in Big Ten states. With the Comcast deal now in place, the Big Ten Network will be available to more than two-thirds of all homes in Big Ten Country."

Big Ten Network already produces more high-definition television content than any new sports network in television history. Over the next year, more than 400 live Big Ten sporting events will be carried by the Big Ten Network in high definition, including football, men's and women's basketball, baseball, softball and soccer, as well as other NCAA-sponsored sports.

Comcast's digital customers who receive the network will have On Demand access to programming such as weekly extended highlights and condensed game replays from around the conference, classic Big Ten sporting events, bowl game coverage and coaches' shows, plus original campus programming and nightly studio shows from Big Ten Network, most of which is available in high definition.

Comcast also has the ability to deliver much of that same content to its Comcast High Speed Internet customers via the company's Comcast.net portal. Additionally, Comcast has the rights to carry certain network content on Fancast.com.

Additional Comments From Michigan State Head Coaches

MSU head football coach Mark Dantonio:
"This is an important day in terms of the growth of the Big Ten Network. I'm delighted for the Spartan Nation as more of our passionate fans will have access to the network's quality programming. In addition, this increased exposure is important from a recruiting standpoint as more prospective student-athletes throughout the state and across the Midwest will experience Spartan football in a way never seen before with the daily in-depth coverage."

MSU head men's basketball coach Tom Izzo:
"This is exciting news for Michigan State University, the Big Ten Network and Comcast, but most importantly for our fans. This is an agreement that benefits all parties. Now, our loyal Spartan fans will enjoy broader access and more information about Michigan State athletics than they've ever had before."

MSU head women's basketball coach Suzy Merchant:
"It's exciting because now more fans will be able to see the exposure women's basketball receives on the Big Ten Network. The commitment the Big Ten showed toward women's basketball and other women's sports during the first year was impressive. Our sport has a presence on the network and is a great outlet for fans and alumni. This is also huge from a recruiting perspective, because Michigan State women's basketball will now be available in more homes across the state and nation. It's a win-win situation for our program as the Big Ten Network continues to grow."

MSU softball coach Jacquie Joseph:
"I'm thrilled that this agreement has been reached - I think adding 6.5 million of homes can only have a positive effect on all of us in the Big Ten, but specifically those of us here in Michigan State Athletics. The exposure and impact that this deal has for us will be an asset to our programs."

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of entertainment, information and communications products and services. With 24.7 million cable customers, 14.1 million high-speed Internet customers, and 5.2 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten Comcast SportsNet networks and Comcast Interactive Media, which develops and operates Comcast's Internet business. Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

About the Big Ten Network
The Big Ten Network is dedicated to covering the Big Ten Conference and its 11 member institutions. The Big Ten Network provides unprecedented access to an extensive schedule of conference sports events and shows; original programs in academics, the arts and sciences; campus activities; and associated personalities. Sports programming includes live coverage of more major men's and women's events than ever before, along with news, highlights and analysis, all complemented by hours of university-produced campus programming. The network is available to all cable and satellite carriers and television distributors nationwide, with most programs offered in stunning high-definition television (HDTV). The Big Ten Network is a joint venture between subsidiaries of the Big Ten Conference and Fox Cable Networks.